Froodly (Acquired)
Tech x community = creating the solution to combat food waste
Joining forces with the local community, we created a discount notification app to save food waste in supermarkets and received national-wide coverage and generated interest.
Partnerships
Climate Street (City of Helsinki)
Kesko
M Market
Paulig
Ruohonjuuri
PR Coverage
ArcticStartup, City-lehti, Geektime, Good News From Finland, Helsingin Sanomat, Loviisan Sanomat, MTV3, Radio Helsinki, Ubergizmo, Vihreä Lanka, YLE, etc
Awards and Grants
EU Climate-KIC, JAMK University of Applied Sciences, Microsoft BizSpark, Microsoft Flux Helsinki, Ruohonjuuri, University of Eastern Finland
Community
About 5000 users and 100 stores
Process
My Role
Market research, industry analysis, strategy development, ideation, community and account management
Discover
2015 was still an early stage of food waste reduction.
Why do some shops apply discount stickers on expiring products, some do not? Are these products a stigma?
How do shops handle expiring products? How long is the supply chain?
Who actually buy the discounted expiring products? What motivate them to do so?
How do people learn about food preservation?
Define
The environmental-friendly and price-sensitive customers would be the early-adopters.
Investment on holistic education would be needed to solve this problem e.g. redesigning discount stickers on expiring products to improve the image of such, in-store tasting events.
Design
Our format evolved from interactions in Facebook groups to our Froodly app (iOS and Android).
We had organized various educational and promotional events like panel discussion at the University of Helsinki and food distribution to raise awareness as well.